Indiatourism, Milan


Dear Friends,

On behalf of India Tourism Milan, Ministry of Tourism, Government of India,  We warmly welcome all of you to  BIT- Rho Feira Milan, 13 to 15 February 2014.

This Directory is a very important tool to link in between suppliers from  India present in our Pavilion with the buyers and  other potential  visitors during this important fair. India Tourism Pavilion this year,  would be showcasing India’s multifaceted tourist attractions,  new products and packages in line with our International campaign’’ Find What You Seek’’.  With 16 co exhibitors representing different segments of the Indian travel trade offering  various products such as MICE, Ayurveda &Wellness, Adventure& Nature, Wildlife, Medical Tourism, Pilgrimage,  Cultural & Spiritual, Beach Tourism, Eco  & Rural Tourism and Palace Hotels & Resorts and much more.

I am confident that our continuous efforts and presence in this very important fair, will definitely bring positive growth of tourist arrivals from Italy to our  Incredible India this year and in the future.

Our  heartiest congratulations and warm wishes to  all our participants, the trade partners, media and visitors  a wonderful  and successful business interaction  at BIT- Milan 2014.

DAY-1: Thursday, February 13

11.00 Hrs: Official opening  ceremony of the Incredible India stand as Chief Guest by  H E . Shri. Basant  K. Gupta, Ambassador of India, Italy, Rome and 

Guest of Honour : H E. Shri Manish Prabhat, Consul General of India,  Indian Consulate in Milan. In presence of Mr C. Gangadhar, Manager,  India Tourism Milan  and all  the co exhibitors, Media and delegates & invitees for this event.

11.10  Dances of Indian Classical Dance by a group of Italian girls in traditional Indian style.

Guests have access to an artist to execute  Mehendi on hands complimentary  and classical decoration  Bindi  (drop) on female forehead and Indian Bangles. 

17.30 Interactive meeting with press and stakeholders followed by Cocktail with Indian snacks.

DAY-2:  Friday, February 14th:

16 pm - 18.30 -  Happy Hour  where you can taste the flavors, Indian music  Incredible! India 

Guests have access to an artist to execute  Mehendi on hands complimentary and classical decoration  Bindi  (drop) on female forehead and Indian Bangles. 

DAY 3: Saturday, February 15th:

Business meetings with Travel Trade:


1.    Trend and data’s about 2013 (visitors from Italy, from Europe and all over the world)

Foreign Tourist Arrivals(FTAs)  in India during the period January to August 2013 was 4.3 million with a growth of 3.6%, as compared to FTAs of 4.1 million with a growth of 5.9% during January to August 2012 over the corresponding period of 2011.

The country wise arrival figures for 2013 are presently not available. However, in 2012 we had 98743 visitors from Italy. Europe is one of the key markets for India and we received 2.17 million visitors from Europe during 2012 while the total foreign tourist arrivals in India during 2012 stood at 6.57 Million.

2. Forecasts and Trends for  the year 2014

We are hopeful that the growth trend will continue as we have seen during the previous year and we will be able to maintain a growth which will be higher than the world average. All services at one place is being redeveloped to provide all tourism related services from planning to reservations in a single website.


  • Virtual Walking Tours have been introduced in which users get 360-degree views of the roads they will walk on, as well as of the destination. They can access, tag and review ‘points of interests’ i.e. hotels, shops, monuments, parks, etc. and also view the interiors of several key locations, all powered by a database of a few hundred thousands of places. The Ministry of Tourism has set the target of providing one ‘Walking Tour’ in each Indian State within 2 years. The is arguably the first to launch such a service.
  • The website now facilitates the booking of domestic air tickets, train tickets, bus tickets, hotel rooms and tour packages through appropriate links.
  • A Travel Planner created in collaboration with Google India is available on the website.
  • The website also has links to the online visa application form as well as information on the India Visa regime.
  • Information is provided about International Flights to and from, three Indian Airports.


Free Audio Guides will soon become available for download on most smart phones which will turn such phones into personal tour guides.

The Indian Ministry of Tourism is stepping up its efforts to attract new target groups such as eco and adventure travellers and highlight the tourism potential of relatively less known products and areas. One Region in focus is North Eastern India. The Region comprises the nine States of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, Tripura and West Bengal. These States share international borders with Tibet, Bangladesh, Bhutan, Nepal and Myanmar and are known for their unique cultural and geographical heritage. The rich natural beauty, serene landscapes and rare flora and fauna are the main attractions in these areas.

2. India as a picture of unity and diversity can best be seen in the attributes of its people spread across different regions that together combine to form Incredible India. Its culture, tradition, history and mythology, combined with the vibrancy of its people, produce an ethos unparalleled in the world. With its Temples and Mosques, deserts and mountains, vivid festivals architectural marvels and accommodation from Budget to 5 star, luxurious camps and train journeys, India has charmed its visitors. The Country offers unique travel experiences across the country on an emotional, physical, intellectual and spiritual level. Besides its rich History and Culture, which have attracted tourists from across the world, several niche products have been developed by the Ministry of Tourism such as Rural Tourism, Wellness, Medical, Adventure, Golf, Film MICE, etc. Its geographical features and variety of tourism products make it a 365 day tourism destination. 

777 Days of the Incredible Indian Himalayas:

The Indian Himalayas are a complete destination in themselves that can be explored around the year for a variety of experiences. Comprising 73% of the total Himalayan range, the Incredible Indian Himalayas are the greatest show on the earth and span across six states of India namely, Jammu & Kashmir, Himachal Pradesh, Uttarakhand, Sikkim, Arunachal Pradesh and the hill regions of West Bengal. Travellers can look towards the Indian Himalayas for skiing in winters, bio-diversity hotspots during the spring, mountaineering expeditions during the summer, and a variety of leisure and cultural activities throughout the year. In order to popularize the Indian Himalayas as a tourist destination, the Ministry of Tourism, Government of India has recently  launched a campaign called ‘777 Days of the Incredible Indian Himalayas’. There are various activities involved in this campaign including a Television Campaign with two 60 second films titled “Greatest Show on the Earth” and “Life Altering Journey”.